Daily Archives: October 30, 2005

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Proctor & Gamble “Buzz Marketing” Unit Hit With Complaint

19 Oct. 2005 | USA Today by Bruce Horovitz Is Procter & Gamble — the world’s biggest packaged goods marketer — breaking the law by enlisting teens to coax friends to try teen-tailored products? One consumer advocacy group thinks it is. Commercial Alert on Tuesday filed a complaint with the Federal Trade Commission that says P&G’s word-of-mouth marketing unit, Tremor, targets teens with deceptive advertising. If successful, the complaint would have broad impact on the ad business. So-called buzz marketing is the industry’s hottest trend. More than 85% of the nation’s top 1,000 marketers now use some form, estimates Marian […]